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Australia’s first subscription model sex toy service launches to access new markets
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An adult toy start-up has launched a subscription service that delivers adult toys and lifestyle accessories directly to the homes of customers, discreetly packaged in brown paper. Discreteness was founded by Aishwarya Rao and Zway Yee to provide sex products to a segment of the adult market who may be too uncomfortable going into an adult store. There are three boxes available: single, couple and premium also for singles. Boxes can be delivered monthly or quarterly. Co-founder Rao says the research requirements are a significant barrier that the subscription model is designed to overcome and cites the success of subscription beauty boxes as evidence the idea could take off. It makes it easy to try new things.
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